Batgirl patrols Gotham City;
Manhattan depends on spider-girl; Themyscira has Wonder Woman and our
Bangladesh has its own ‘Infolady’. An Infolady’s super power is information.
Every moment she is serving her village using this power.
I came across the term
‘Infolady’ (Bangla: ‘Tathyakalyani’) in 2013. The name instantly caught my
attention. I came to know that there is a group of women who roam around on
bicycles with a laptop, internet modem, a camera, a mobile phone etc. they go
door to door in their villages and sell information. And this is how they are empowering
themselves as well as their villages.

A social enterprise, Dnet coined the term
‘Infolady’ and invented a social entrepreneurship model envisaging women as
change agents of the society. This model of info-preneurship for women has the
multi-layered impacts on the lives of community people. Infoladies help marginalized
citizens to overcome structural constraints and create opportunities for
informed choice through access to information at the door step. 
Shathi Akhtar, from
Gaibandha, was one of the first Infoladies of the village, Dharabosha. She
shared the experience of her journey as an Infolady. When Infolady was
campaigning in Gaibandh, Shathi heard the miking one day and became interested.
She went through the selection procedure and got selected. But her parents were
against this new concept of Infolady model. Shathi was supposed to invest
45,000 Taka for the equipment. But she couldn’t arrange the money. Later, she
convince her mother and borrowed 15,000 Taka from her and started working as an
Infolady. She was kicked out of her house for going against her father and was
forced to stay at her paternal aunt’s place for a week.
‘Initial 6 months were
the toughest’- said Shathi. During that period, there was almost no income. The
society did not accept this new concept of income generation. Moreover, the
Infoladies had to go through hostility and verbal abuse every single day for
the first 6 months. The elderly people of the village directly labeled
Infoladies as ‘rotten women’. They were resistant to women riding bicycles. Men
on the road used to taunt them. Shathi, along with 9 other Infoladies became
frustrated. But they were determined to carry out the work.
At first the Infoladies
used to earn 200 to 300 Taka per month. But now they earn about 12,000 to
16,000 a month. Slowly the view of the society changed. Villagers started
contacting Infoladies for measuring blood pressure, testing blood sugar,
determining blood group, testing pregnancy, clicking passport size photograph
etc. Old women and men started taking the services of Infolady to contact their
migrated sons through Skype. Students and young individuals sought help from
Infoladies to browse internet. ‘The satisfaction level is so high that the
villagers often pay double or triple the amount of the actual charge of the
service’- Shathi explained.
“Through National Bank
Limited, Bangladesh Bank has disbursed 100 million Taka to scale up the
Infolady programme”- said Ms. Laura Mohiuddin, Head of Infolady Social
Entrepreneurship Programme – ISEP. Her plan is to scale out fifteen hundred
Infoladies by the end of 2016. She also mentioned, soon Infolady programme will
be launched in all the districts.
Source:
Dnet
ISEP
Forhad Uddin, Head of
Impact and Research of Dnet, Laura Mohiuddin
Head of Infolady Social
Entrepreneurship Programme – ISEP
Shathi Akhtar,
Infolady